Kwesta ft Rich Homie Quan – Run It Up
After teasing the single for a week, Kwesta finally released “Run It Up.” The song features ATL hip-hop artist Rich Homie Quan, who dominates the first half of the song with melodic raps and a catchy hook before the South African hip-hop superstar delivers a verse that reps his hood and reminisces of his come-up.
The music video for “Run It Up” shows Kwesta and Quan in the hood performing before various backgrounds that include spinning Gusheshes, rooftops and an excited audience of ordinary community members.
The visuals were filmed and directed by Ofentse Mwase aka Uncle Scrooch, who is also behind Kwesta’s last video for “Vur Vai.”
“Run It Up” is a departure from Kwesta‘s usual formula that has seen win the summer every year since 2016 when he released “Ngud'” and followed it up with “Spirit” in 2017 and “Vur Vai” last year. All the previous singles had a huge kwaito influence, which “Run It Up” doesn’t have much of.
Only time will tell if “Run It Up” will resonate as the aforementioned singles.
It’s not clear if “Run It Up” will be part of Kwesta’s upcoming album DaKAR III, which will be a follow-up to the K1 lyricist’s previous album DaKAR II (2016).